- Location: Felixstowe, Suffolk
- Sector: Container industry
The Port of Felixstowe is Britain’s biggest and busiest container port, and one of the largest in Europe.
The port handles more than 4 million TEUs (Twenty-foot Equivalent Units) and welcomes over 3,000 ships each year, including
the largest container vessels afloat today. Together with its unrivalled rail and road links connecting the port
to distribution hubs in the Midlands and elsewhere in the UK, Felixstowe plays a pivotal role in keeping the UK’s trade
moving, and delivers real benefits to customers, the community and the industry.
The Port of Felixstowe faced a common challenge for many organisations; to provide realtime and relevant information to their
employees. Around 75% of employees carry out operational roles including driving plant and supporting vessel operations,
without regular access to PCs. The Port needed a way of providing consistent information to those in frontline roles
who are delivering service to their customers every day.
The ‘Media Screens’, the Port’s digital signage project, provided an alternative source of information for employees in operational
roles. After researching a number of options, PADS4 was selected to manage content and deliver information
to numerous locations across the Port. 26 screens have been installed in canteens, break areas, reception and other communal
The Media Screens are used to communicate a range of information including progress against customer service targets, vessel
and train information and changes to operational procedures as well as non-operational information such as weather, traffic
and canteen menus. In making their decision to choose PADS4, a priority for the Port was the ability to link the
content application to external data sources including operational systems, RSS feeds and web pages to ensure the information
was regularly updated. A+K also supported the Port to build bespoke widgets to graphically display multiple data elements
in a format which is easily understandable at a glance.
Without dedicated resource, a small team have been able to support the development and scheduling of content across the Port.
The Port has pushed the boundaries of PADS in terms of the range of content types, data sources and file formats they
The Media Screens are one aspect of the Port’s wider communications strategy aimed at supporting the focus on helping employees
understand industry changes and customer service priorities in an ever changing market place.
Images courtesy of the Port of Felixstowe.